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TCA’s I’m A Young Professional. I’m an Adult. Series Wins Platinum Hermes Creative Award

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Hermes Creative Awards recently announced winners for its 2021 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Judges awarded the Tilt-Up Concrete Association’s video series, I’m a Young Professional. I’m an Adult. with a platinum award, which is their highest designation.

The series works to more closely examine the ways different generations engage, support, and benefit from the association. The short videos are meant to pose questions that keep the organization on its feet and encourage engagement from all generations.

“The fact that this series and this message is resonating with people outside of our industry is confirmation that these issues are universal,” said Mitch Bloomquist, executive director for the Tilt-Up Concrete Association and writer for the project. “What I am most proud of, related to this organization, is the respect and generosity shared among its diverse community. Inclusivity is something we work to cultivate and nurture in everything we do.”

“These are issues every association must address,” said Amy Lynch, speaker, consultant, and author with Generational Edge. “The Tilt-Up Concrete Association is leading the way.”

All ten episodes are available to binge now at

About Hermes Creative Awards

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. 

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TILT-UP TODAY, a publication of the Tilt-Up Concrete Association, is THE source for Tilt-Up industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the Tilt-Up industry. A subscription to TILT-UP TODAY is included in a TCA membership. Subscriptions for potential TCA members are also available. If you would like to receive a complimentary subscription to the publication, please contact the TCA.