How to Market in Today’s Economy

In today’s market, many are looking for a quick fix to their sales woes. Unfortunately, there are no magic answers. As a marketing professional specializing in the concrete industry for the last 15 years, I am often asked what the most effective means of marketing is with regard to return on investment. Although I am […]

Weathering the Economy: How Tilt-Up Contractors are Handling the Downturn

It is no secret that the economic downturn has had a profound impact on the construction community. Markets are down, competition for projects is greater, and contractors are being pressured to reduce costs. One of the keys to success for contractors surviving these trying times is industry support. The site case Tilt-Up concrete industry has […]

Surviving the Economy

By: Wendy Ward It is no secret that 2009 presented many challenges for members of the design and construction community. One of the best ways to develop ideas for how to weather an economic downturn is by speaking with those in the industry who have survived downturns in the past. A secondary theme to the 2009 TCA Annual Convention […]

Message From the President: With A Blink of An Eye

As I stood on my deck last night watching the last remnants of the day’s light hide behind the glorious mountains of Colorado, I felt a cold blast of wind pass across my face. I was reminded of nearly the same experience just eleven months ago, when I realized I was staring at potentially the […]

Message From the President: Do You Know Your Numbers?

Having been employed as a contractor for more than 18 years, 13 focused on Tilt-Up, I have never seen such economic times. I hear from the “old” guys about some of the bad times in years gone by, but the recession we are in now is testing all of us. Because of this, we find […]

Message From the Director: Convention Wrap-Up — Tips, Tweets, and Twittering

We can now close the books on the 2009 Tilt-Up Convention. It was the poorest attended convention or symposium in my 16 years of managing the TCA. After attrition (the money we pay for unused rooms that are booked 3 years in advanced) it was the first time we have ever posted a loss on […]

Marketing in a Down Economy

By: Brian Gallagher As the economy continues its slow recovery, businesses in the construction industry face dynamic challenges. However, while many tighten their belts and cut their expenditures, in challenging economic times and competitive conditions, marketing is more important than ever. While dollars may be tight, studies show that a consistent presence in the market-place now […]

Explore Social Networking with TCA

By: Jim Baty One of the most important member benefits of TCA is the networking with other members to discuss the best practices, innovative approaches and products, as well as share valuable information. While TCA offers several opportunities for face-to-face network, including the annual convention in Amelia Island, Florida from September 30 – October 2, […]

Message From the President: 2009 TCA — Strength in Diversity

As 2008 rapidly (incredibly) races to a close, one can reflect both on the year past and anticipate the year to come. I believe it has been a very successful year for the TCA. Among this year’s accomplishments is the culmination of years of hard work to create a Producers Council and introduction of Term Limits into […]

Proactive Recruiting: Attracting Today’s Top Graduates Requires Plan of Action

By: Patrick McGuire, Corporate Recruiter Structural Group – pmcguire@structural.net The competition among A/E/C firms to attract today’s top graduates from engineering and construction science programs is fierce. A growing construction marketplace, plus fewer people entering the A/E/C industry, is fueling demand for candidates in these disciplines. Those who have combined technical degrees in civil engineering or construction management with […]

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TILT-UP TODAY, a publication of the Tilt-Up Concrete Association, is THE source for Tilt-Up industry news, market intelligence, business strategies, technical solutions, product information, and other resources for professionals in the Tilt-Up industry. A subscription to TILT-UP TODAY is included in a TCA membership. Subscriptions for potential TCA members are also available. If you would like to receive a complimentary subscription to the publication, please contact the TCA.