![\"Lynch\"\/](\"http:\/\/tilt-up.org\/tilt-uptoday\/wp-content\/uploads\/2015\/07\/Amy-Lynch.jpg\")
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The Tilt-Up Concrete Association (TCA) announces Amy Lynch as keynote speaker for the 2015 TCA Convention in New Brunswick, N.J. Author, entrepreneur and generational speaker, Lynch, will present \u201cRecruiting Millennials, Retaining Them and (gulp!) Maybe Even Liking Them!\u201d The session is sponsored by Meadow Burke<\/a>.<\/p>\n \u201cIf you\u2019re looking for young talent to fill your pipeline,\u201d said Lynch, \u201cyou\u2019re not alone.\u201d According to Lynch, 75 percent of builders and contractors say they need more millennials (people under 21) on the payroll. In fact, a shortage of two million construction employees is predicted by the year 2017. \u201cThe good news,\u201d she says, \u201cis that you can navigate this workforce crisis if you know how to attract and engage young people willing to build a career in construction.\u201d<\/p>\n Through a strategy-rich session attendees will come to understand the next generation of construction industry professionals and learn how to appeal to them by crafting messages that millennials can hear, building a sense of mission into job descriptions, evaluations and management style, making innovation part of the job and giving millennials input into workplace decisions.<\/p>\n Lynch uses humor, video and interactive activities to help attendees determine the do-it-today steps to generate immediate results. <\/p>\n \u201cMany of our customers are already dealing with a shrinking pool of skilled labor,\u201d said Mike Wolstenholme, tilt-up\/heavy forming product manager for Meadow Burke, who is sponsoring the seminar. \u201cWe are happy to help bring this valuable education opportunity to the event.\u201d<\/p>\n In addition to Lynch\u2019s keynote address, she will meet with the Tilt-Up Concrete Association Board of Directors to discuss the application of generational awareness and strategies to the nonprofit sector. \u201cDifferent generations support associations and nonprofits for very different reasons,\u201d said Lynch. \u201cWhether we\u2019re talking about committee membership, an annual gala or serving on a board, reactions range from, can\u2019t wait, to what a chore.\u201d<\/p>\n The special board session, sponsored by The Graham Company, an insurance and employee benefits broker that partners with business owners in high-risk industries, will explore strategies that engage each generation as members, volunteers and supporters.<\/p>\n TCA\u2019s 2015 Convention is scheduled for September 29 through October 1 and will be held at the Hyatt Regency in New Brunswick, New Jersey. Learn more about the 2015 TCA Convention at www.tilt-up.org\/convention<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"The Tilt-Up Concrete Association (TCA) announces Amy Lynch as keynote speaker for the 2015 TCA Convention in New Brunswick, N.J. Author, entrepreneur and generational speaker, Lynch, will present \u201cRecruiting Millennials, Retaining Them and (gulp!) Maybe Leer m\u00e1s\u2026<\/a><\/div>","protected":false},"author":3,"featured_media":7717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,6,7],"tags":[],"class_list":{"0":"post-7715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-education","8":"category-industry","9":"category-tca_announcements"},"_links":{"self":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/7715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/comments?post=7715"}],"version-history":[{"count":5,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/7715\/revisions"}],"predecessor-version":[{"id":19354,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/7715\/revisions\/19354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/media\/7717"}],"wp:attachment":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/media?parent=7715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/categories?post=7715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/tags?post=7715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}