Well this year\u2019s convention has come and gone, and planning is well underway for next year. The theme is \u2018TILT-UP: It\u2019s a System!\u2019<\/p>\n
Sounds simple enough, and maybe it is.<\/p>\n
So why then are we compelled to focus an entire convention around this theme? Perhaps our customers don\u2019t quite understand tilt-up or we need to be better at explaining what tilt-up is all about. For example… I\u2019m describing the tilt-up process to someone and they stop me mid-sentence to ask \u201chow much does it cost?\u201d I usually think that they just want to compare tilt-up to something else. For someone who has never built a tilt-up building to say, \u201cjust tell me the cost per square foot.\u201d I think that this person is anxious to make a decision regardless of having the facts to back it up. All too easily I hear the phrase \u201cthat\u2019s interesting, please price it [tilt-up] as an option\u201d In plain English this translates to \u201cI don\u2019t understand the concept of tilt-up!\u201d<\/p>\n
Carpet or Tile? … Tinted glass or Clear? … Paint or Wallpaper? Now those are options.<\/p>\n
We are not selling just another type of cladding here. Our building system is so much more than siding. It affects the foundations, internal structure, fire resistance, storm resistance, heating and cooling systems, operating costs, resale value and so much more. Each and every one of these in a positive way and to not take advantage of these attributes is surely a waste of tilt-up\u2019s abilities.<\/p>\n
Foundations without a pilaster every gridline are simpler, faster and less costly. The elimination of perimeter columns, beams and girts means not only less steel to supply but less time to erect and this happens after the walls not the critical path before the walls. Fire and storm resistance; it is concrete. Heating and Cooling systems often work best if downsized 15-20% because of the thermal mass and air-tightness of the building, and these cost less to buy and less to operate. As for a high resale value, that\u2019s just good business.<\/p>\n
We must think of our construction method as a system rather than a product.<\/p>\n
On a separate note, this is my last magazine edition as your Association President. To those of you I have learned from, I thank you sincerely. To those that have learned, I hope it was worth the price of admission.<\/p>\n
And thanks to the marketing department, because I first wanted the theme to be…..TILT-UP: It\u2019s not an Option! Whew, that was close.<\/p>\n
<\/p>\n
Laurence Smith, P.Eng. President TCA Board of Directors<\/p>\n","protected":false},"excerpt":{"rendered":"