{"id":1636,"date":"2012-07-30T13:06:40","date_gmt":"2012-07-30T18:06:40","guid":{"rendered":"http:\/\/72.167.124.155\/tilt-uptoday\/?p=1636"},"modified":"2015-06-08T02:38:22","modified_gmt":"2015-06-08T07:38:22","slug":"brand-recognition","status":"publish","type":"post","link":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/2012\/07\/30\/brand-recognition\/","title":{"rendered":"Brand Recognition"},"content":{"rendered":"![\"\"](\"http:\/\/tilt-up.org\/tilt-uptoday\/wp-content\/uploads\/2011\/10\/TCA-Logo-20111-300x113.jpg\" "\\"TCA-Logo-2011\\"")
The TCA recently completed a Strategic Planning session in conjunction with its first ever Latin American Tilt-Up conference and spring board meeting.\u00a0 While we are still digesting the information that was generated, there was one topic on which everyone was in unanimous agreement.\u00a0 We need to do a much better job of brand recognition for the TCA.\u00a0 Unless you are a member or are involved in the industry, you probably have no idea what the TCA logo or name is, or what it stands for.\u00a0 The need for recognition of our name, mission, and importance will continue to grow as programs such as certification are developed.<\/p>\n
National corporations spend tens of millions of dollars annually making certain that their brand names are recognized by potential consumers.\u00a0 While we don\u2019t have the financial resources of a national corporation, there are many things that the Association and its members can do to improve brand awareness.\u00a0 Several of our members are already doing things to promote the TCA name and if we get everyone to do it, it could become a movement.<\/p>\n
There are several other TCAs in the world but only one has our logo, and that logo is quite unique in that it embodies a depiction of the Tilt-Up process.\u00a0 The logo has received some minor tweaks and updates over the past 20 years, but essentially, it is the same logo that was adopted at the formation of the association.<\/p>\n
The TCA will begin putting its logo on virtually everything we publish, communicate, and send but what can you as members do?\u00a0\u00a0 There are a few published guidelines that must be adhered to (which are available on-line) but outside of that its up to you.\u00a0 Here are a few ideas:<\/p>\n
\n- Put the TCA logo on your business cards and stationary.\u00a0 It can be small and can simply state that you are a \u201cmember of \u2026(logo).\u201d\u00a0 It\u2019s a simple gesture, it can be in the footer of a letter or the corner of the business card but every time you leave one behind your are promoting the organization and creating brand awareness.<\/li>\n
- Put the TCA logo on your drawings and specifications.\u00a0 Brand awareness starts from the ground up and having workers, superintendents, building officials, and materials suppliers see the logo can\u2019t hurt.<\/li>\n
- Put the TCA logo on your website.\u00a0 This is simple, straight-forward and doesn\u2019t require reprinting anything.\u00a0 Make sure it is somewhere on the home page \u2013 not buried under multiple layers of pages.\u00a0 Of course it need not be restricted to the home page.\u00a0 Scatter it throughout your site and link it to www.tilt-up.org<\/li>\n
- Newsletters and communications, electronic and printed.\u00a0 Many companies now have some form of regular communication that is sent to clients, potential clients, and past clients.\u00a0 Include the logo in these efforts.<\/li>\n
- Our Global Associates can include the logo on their catalogs \u2013 front, back, inside, outside \u2013 wherever there is room.\u00a0 And while you are at it, why not include either a member benefit listing or membership application blank?<\/li>\n
- Put a sticker or plaque on your front door (and employee entrance door too).\u00a0 That way everyone who enters your business will be exposed.<\/li>\n<\/ul>\n
These are just a few ideas.\u00a0 If you have some of your own you would like to share, get in touch with the TCA so we can communicate your thoughts as well.\u00a0 If you have a question or concern regarding the logo use, send a copy to us for our input.\u00a0 We have multiple graphic formats and resolutions of the logo in color as well as black and white.\u00a0 If you don\u2019t have copies, contact our office and we will send them to you.\u00a0 Help us promote your trade association.\u00a0 It\u2019s a win-win effort.<\/p>","protected":false},"excerpt":{"rendered":"
The TCA recently completed a Strategic Planning session in conjunction with its first ever Latin American Tilt-Up conference and spring board meeting.\u00a0 While we are still digesting the information that was generated, there was one
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