{"id":14809,"date":"2020-04-29T10:22:05","date_gmt":"2020-04-29T15:22:05","guid":{"rendered":"http:\/\/72.167.124.155\/tilt-uptoday\/?p=14809"},"modified":"2020-04-30T15:27:16","modified_gmt":"2020-04-30T20:27:16","slug":"tomorrow-will-be-different-than-today-or-yesterday","status":"publish","type":"post","link":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/2020\/04\/29\/tomorrow-will-be-different-than-today-or-yesterday\/","title":{"rendered":"Tomorrow Will Be Different Than Today or Yesterday"},"content":{"rendered":"

por Kimberly J Corwin, FTCA<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For those\nof you that know me, you also know that \u201cChange is Constant\u201d<\/em><\/strong> is one of my\nfavorite phrases.  We have a constant\nreminder of this on a plaque that hangs in our house that my husband has had\nforever, it reads \u201cIt\u2019s what you do next that matters most\u201d!<\/em><\/strong><\/p>\n\n\n\n

The Road to Recovery \u2013 complete\nwith Fear Curves!<\/strong><\/p>\n\n\n\n

In the recent, April 9, 2020, PCA Briefing, \u201cCoronavirus Impacts on the US\nCement Industry\u201d, Ed Sullivan, SVP & Chief Economist, indicated that we\nwill see record breaking declines ahead. \nHowever, all indicators also show that interest rates will remain low\nwhich should play to design\/build contractors and developers.<\/p>\n\n\n\n

There is\nno doubt about it, we are in a recession; a severe, unprecedented\nrecession.  But for how long?  How does it compare to 2008?    <\/p>\n\n\n\n

The best\nanalogy I have heard to date is this; in 2008 our economy was a 60 year old,\nover weight male that had not exercised in several years, had a very poor diet,\nsmoked and drank, in general it was unhealthy and destined to have a life\naltering event.  In comparison the last\nfew years our economy has been training for an Olympic race, in great shape,\nperforming well, and we just had a severe ankle sprain complete with a lot of\npain and swelling.  This analogy is\nimportant because it predicts our recovery period.  In 2008, it took years of dieting and life style\nchanges to get back in shape.  Currently,\nwe need to continue to eat healthy, do physical therapy and prepare to race\nagain.   The deciding factor on how\nquickly we heal will come down to our mental attitude.  <\/p>\n\n\n\n

Following\nany injury we are hesitant to put weight or pressure on the injured area.  This is no different.  In fact, it could possibly be much\nworse.  Experts say that COVID-19 has and\nwill continue to cause emotional havoc on us, our companies and therefore our\neconomy.  Why?  Because it is an invisible enemy; we can\u2019t\nsee it and therefore we are afraid. \nHistorically, when under attack, people unite against invasion, attackers,\nand the enemy.  Since this enemy is\nliterally everywhere, it is more isolating and has the potential to make people\nmore suspicious of one another.   This is\nthe Fear Curve.  It is imperative that as\nwe come out of the current restrictions, ALL people, government\nofficials, Associations, us as leaders, must build confidence in our\ncommunities and teams to build the Emotional Safety Net for our Associates and\nultimately the consumers to resume spending and the United States to resume\neconomic growth.  <\/p>\n\n\n\n

Don\u2019t\nWaste a Good Crisis:<\/strong><\/p>\n\n\n\n

As I sort through all the information, the feelings and the\nnext steps, I am reminded that there is opportunity that lies in every crisis\nalthough this can be hard to see when we are in the moment.<\/p>\n\n\n\n

The word crisis comes from the Greek “to separate, to\nsift” which means to pass judgement, to keep only what is worthwhile.\nThere is an opportunity in every crisis and the deeper the crisis, the better\nthe opportunity can be.   <\/p>\n\n\n\n

In an April 8el<\/sup> article by Pradip\nKrishnadervarjan in Industrial Distribution he recommends the following:  <\/p>\n\n\n\n

Take this time to identify\nthings you cannot afford to lose during these times to retain your capability\nand continue to create value in the marketplace.<\/p>\n\n\n\n

Determine\nhow you will invest in those vital assets to retain them and keep them strong.<\/p>\n\n\n\n

Observe!  What is your competition doing right now and\nwhere are they struggling? How will you combat similar challenges in your\nbusiness and are there successful strategies can you adopt?<\/p>\n\n\n\n

Communicate\nyour plan for coming out better and stronger as a company with your\nshareholders (your associates, customers and vendors).<\/p>\n\n\n\n

Opportunities\nexist during this disruption, but we must be secure and comfortable enough to focus\non them.  <\/p>\n\n\n\n

In order to do that he recommends applying the 90\/10 rule to your\npatience-to-panic ratio so that you can make decisions from a point of control.\n It\u2019s more sustainable, though\nchallenging to implement at the pace of demand right now, to spend only 10\npercent of your time on panic and 90 percent on patience and planning<\/strong>.<\/p>\n\n\n\n

Feeling afraid might be accurate,\nbut there\u2019s nothing productive that we can do with that information. Instead, it\ncan further exacerbate feelings of fear and uncertainty. You might be thinking\nthat it\u2019s helpful to know that we\u2019re all in this together; yes! But the way to\ndo that is to acknowledge a collective reality \u2013 that \u201cit\u2019s natural to have a\nmyriad of feelings during uncertain times,\u201d and that we \u201cwant to focus\nthe team on what we can control and impact.\u201d <\/strong>And bridge the larger\nconversation about what the team can do to weather the storm.<\/p>\n\n\n\n

Be calm and Lead On!<\/strong><\/p>\n\n\n\n

Is Your Company Recession Resistant?<\/strong><\/p>\n\n\n\n

I don\u2019t believe that anyone is recession proof, but I\ndo believe there are ways to become recession resistant.  The truth of the matter is construction is\ncyclic.  It is important to be as\ndiversified as possible.  As CEO at AH\nHarris being recession resistant was a constant strategic area of focus for our\nleadership team.  We looked at our mix of\nprojects; Commercial, Residential, and Road & Bridge (Infrastructure).  We also looked at our Customer mix and\nGeographical diversification.  It is\nimportant to not have one customer hold the key to your financial\nsecurity.  During the last recession\ngeography played a role for us in maintaining growth with locations in NYC and\nBoston.    Finally\nwe looked at our product breadth, did we have products that allowed us to be on\nthe job site from start, earth movement, to finish, window glazing.   Vendor partnership development and\nacquisitions allowed us to stay on projects longer.  <\/p>\n\n\n\n

In an April 6el<\/sup> briefing\nwith White House reporters, Trump has promoted a $2 trillion plan that would\nfix roads, bridges and other transportation systems through long term,\nzero-interest borrowing.  I have always\nbeen and will continue to be a huge fan of a long term federal infrastructure\nbudget.   <\/p>\n\n\n\n

Spending on major infrastructure makes sense because it carries large labor\nmultipliers. The rule of thumb is that $1billion in infrastructure spending\ncreates 30,000 to 40,000 jobs. The magnitude is dependent on the type of\ninfrastructure spending.  <\/p>\n\n\n\n

The vast majority of the jobs created by infrastructure investment will pay\nabove the national median.   Beyond creating good-paying jobs today,\ninfrastructure investments promise to enhance the productivity of the American\neconomy tomorrow, boosting the incomes of working Americans in the\nfuture.  Every dollar of infrastructure investment leads to an\nestimated $1.60 increase in GDP the following year and twice that over the\nsubsequent 20 years.<\/strong><\/p>\n\n\n\n

Ok, I can hear you thinking, great, but how does that\nhelp my business today?  Most Tilt-Up\nContractors don\u2019t do a lot of infrastructure work.  Let\u2019s go back to where I started this\narticle, FACT:  Tomorrow will be\ndifferent than today.  Ask yourself these\n3 questions:<\/p>\n\n\n\n

  1. Where\nam I today?<\/li>
  2. Where\ndo I want to be in 3-5 years?<\/li>
  3. How\ncan I take advantage of the current market disruption\/shift?<\/li><\/ol>\n\n\n\n

    It is time to think outside the Distribution Box.  Can you add additional infrastructure project\ncapabilities?  Can we design tilt-up\nbridges and\/or waste water treatment plants? \nPerhaps it is time to consider partnering with other construction allies?   Are there services or products you can\nprovide that relate to infrastructure projects? \n<\/p>\n\n\n\n

    Rahm Emanuel said \u201cYou never want a serious crisis to go to waste. And what\nI mean by that is an opportunity to do things you think you could not do\nbefore.\u201d Emanuel\u2013was talking about how governments must take advantage of our\ncurrent economic crisis. But the same idea applies to each of us, as\nindividuals and as business leaders.<\/p>\n\n\n\n

    The last several years have been good to the Tilt-Up\nIndustry.  Let\u2019s not stop now.  It\u2019s what we do next that matters most.<\/p>\n\n\n\n

    Be\nsafe out there!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    by Kimberly J Corwin, FTCA For those of you that know me, you also know that \u201cChange is Constant\u201d is one of my favorite phrases.  We have a constant reminder of this on a plaque Leer m\u00e1s\u2026<\/a><\/div>","protected":false},"author":6,"featured_media":14810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,29],"tags":[293],"class_list":{"0":"post-14809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry","8":"category-news","9":"tag-covid-19"},"_links":{"self":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/14809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/comments?post=14809"}],"version-history":[{"count":2,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/14809\/revisions"}],"predecessor-version":[{"id":14812,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/posts\/14809\/revisions\/14812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/media\/14810"}],"wp:attachment":[{"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/media?parent=14809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/categories?post=14809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tilt-up.org\/tilt-uptoday\/es\/wp-json\/wp\/v2\/tags?post=14809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}