BASF’s new and versatile smartphone application, Concrete Now!, is now available in the U.S. and Canada, and allows for instant access to information on concrete properties.

Intended for contractors, engineers, architects and producers, the free Concrete Now! app serves as a channel to basic knowledge on the fundamentals of concrete use. The app includes items such as concepts and design factors, and interactive tools that provide answers related to concrete slump, air, finishability and set time.

“Concrete Now! is like having a textbook in the palm of your hand,” said Bradley Violetta, head of marketing for the Admixture Systems business of BASF’s Construction Chemicals. “We want our customers to get the information they need, when they need it, wherever they are. With Concrete Now! on their smartphones, they’ll always have access to information about our products and how to use them. We view this app as one more vital tool from BASF Master Builders Solutions® to help make our customers more productive.”

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