Project summary provided by submitting company.
Texas Harley-Davidson is one of the top ten Harley dealerships in the United States. By 2015 the business was running retail sales from one building and motorcycle servicing from another, and had inadequate space to store their massive inventory of bikes and parts. The company's growth had exceeded the space of its existing facilities, and they needed a larger facility that would consolidate all operations, with room for expansion in the future.
In February 2016, Texas Harley-Davidson opened the doors on its new dealership, which features 71,000 SF of retail, office, storage and service center space in a dramatic black and orange facility that overlooks Airport Freeway in Bedford, Texas.
The new dealership features 71,166 SF of retail, office, storage and service center space. The exterior was crafted with textured walls, finished in Harley Davidson's signature black and orange. A large metal awning with black trim spans the front and side of the building, with metal panels and large sections of glass curtainwall to showcase the motorcycles within. A portion of the building stands 51 feet tall; at this elevation, the Texas Harley-Davidson name and logo across the dealership's top are visible to motorists driving by on Airport Freeway.
The interior retail space is designed to provide a blend of old warehouse and industrial stylings. Suspended catwalks cross above the motorcycles on display. Stained finish concrete with sections of wood taken from old wine and whiskey barrels accent the showroom and some offices.
The walls feature extensive Harley-Davidson artwork along with sections of old brick. Overhead, the steel structure, duct work and piping are left raw and exposed to enhance the industrial feel.
Every detail of the interior captures the spirit of Harley-Davidson - right down to an advanced audio system that plays hard rock music and an environmental controls system that odorizes a proprietary oil and leather scent, called "Harley," into the showroom.
The facility also features a technologically advanced service facility with epoxy-covered floors, indoor wash and detail bays, a parts department and the motorcycle industry's best computerized diagnostics system, known as a Dynamometer. The service area is also home to the largest Harley-Davidson sign ever created. Spanning 35 feet by 35 feet, this massive sign required the installation of structural steel lattice to support its weight.
A large area on the second floor provides storage space for hundreds of motorcycles. The upstairs also features a training facility, employee lounge and office space.
The building is fronted with 100,000+ SF of customer parking and paved motorcycle display space. Behind the building is a large driver's training space to support the safety classes provided by Texas Harley-Davidson.
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