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2015 TCA Convention

September 29 - October 1, 2015
Details coming soon!

New Brunswick, New Jersey
Hyatt Regency New Brunswick

Recruiting Millennials, Retaining Them and (Gulp!) Maybe Even Liking Them!

Session: 3-1

Date/Time: Thursday, October 1 from 8:00 to 10:00 am

Location: Regency Ballroom

Speaker: Amy Lynch, Generational Edge

CE: 2.0 LU/PDH


“If you’re looking for young talent to fill your pipeline,” said Lynch, “you’re not alone.” According to Lynch, 75 percent of builders and contractors say they need more millennials (people under 21) on the payroll. In fact, a shortage of two million construction employees is predicted by the year 2017. “The good news,” she says, “is that you can navigate this workforce crisis if you know how to attract and engage young people willing to build a career in construction.”

Through a strategy-rich session, attendees will come to understand the next generation of construction industry professionals and learn how to appeal to them by crafting messages that millennials can hear, building a sense of mission into job descriptions, evaluations and management style, making innovation part of the job and giving millennials input into workplace decisions.

Lynch uses humor, video and interactive activities to help attendees determine the do-it-today steps to generate immediate results.

“Many of our customers are already dealing with a shrinking pool of skilled labor,” said Mike Wolstenholme, tilt-up/heavy forming product manager for Meadow Burke, who is sponsoring the seminar. “We are happy to help bring this valuable education opportunity to the event.”

Learning Objectives:

  • Understand the next generation of construction professionals.
  • Identify and acknowledge the shrinking labor pool.
  • Discover new methods for retaining young talent.
  • Construct a plan for attracting new young talent.

About the Speaker

As President of Generational Edge, Lynch helps organizations understand the way each generation thinks, communicates and gets work done. Lynch is credited with recognizing the value of generational intelligence while the field was still in its infancy. For 20 years, she has been delivering cutting-edge research, speaking about generational differences and creating new award-winning media in the field. Continue reading...

About the TCA

Founded in 1986, the Tilt-Up Concrete Association (TCA) strives to improve the quality and acceptance of site-cast Tilt-Up construction, a method in which concrete wall panels are cast on-site and tilted into place. Tilt-Up construction is one of the fastest growing industries in the United States, combining the advantages of reasonable cost with low maintenance, durability, speed of construction and minimal capital investment. At least 10,000 buildings, enclosing more than 650 million square feet, are constructed each year using this construction method.

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