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2015 TCA Convention

September 29 - October 1, 2015
Details coming soon!

New Brunswick, New Jersey
Hyatt Regency New Brunswick

Observations on the Quotidian

Session: 3-3

Date/Time: Thursday, October 1 from 11:00 am to 12:00 pm

Location: Regency Ballroom

Speaker: Jeffrey Brown


Architecture as a profession operates on an outdated model led by avant-garde discourse where very few speak to so many about so little. Unpacked, what this means is that a critic/academic class utilizes relatively closely curated magazines and other restricted venues to theorize and discourse about an amazingly small bandwidth of building types and problem sets to an audience of professional practitioners who are relegated through exclusion to the role of audience. 

Day-to-day practice seems to encounter buildings types, client types and general profit structures, including that of the practice itself, that seem to be excluded from the current models. Even in this late stage of architecture as research, certain topics seem to repeat and most of what is done by the vast majority of practicing architects runs as an independent bypassing profession. The work done in these practices is systematically ignored, yet in some of this work lay virtues and value.

Unfortunately there is no way through the current vehicle of architectural discourse to debate and refine it. If a critical venue is offered at all, it’s through vendors and trade organizations, many of which are quickly overrunning the AIA or diluting its authority/hegemony. Their efforts often reach many more members of the general AEC industry than the curated publications, yet are invisible to the academy. So we have the avant-garde and the mainstream, and while I am not exactly sure of the moment of difference between them, I am sure of a difference in the distinction.

That is what I want to explore in this talk.

About the Speaker

Jeffrey Brown, AIA, is Principal-in-Charge of Design for Powers Brown Architecture which he co-founded. Practicing architecture for more than 20 years, Jeffrey has an array of experience working on multiple building types for both public and private entities; he is an accomplished designer with unique graphic communication and strategic planning skills. His ability to design utilizing an interactive process of project definition and interpretation has resulted in distinguished design awards and published works. Continue reading...


About the TCA

Founded in 1986, the Tilt-Up Concrete Association (TCA) strives to improve the quality and acceptance of site-cast Tilt-Up construction, a method in which concrete wall panels are cast on-site and tilted into place. Tilt-Up construction is one of the fastest growing industries in the United States, combining the advantages of reasonable cost with low maintenance, durability, speed of construction and minimal capital investment. At least 10,000 buildings, enclosing more than 650 million square feet, are constructed each year using this construction method.

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